"Film literacy" which deals with the conventions and techniques of motion media was already a well-established term and area of study long before "visual literacy" came on the scene.

Name: "Film literacy" which deals with the conventions and techniques of motion media was already a well-established term and area of study long before "visual literacy" came on the scene.
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"Film literacy" was already a well-established term and area of study before "visual literacy" came on the scene.

"Film Literacy" Which Deals with the Conventions and Techniques of Motion