Narrowcasting, as opposed to broadcasting, is was a term coined to reflect how radio and television are now seeking niche audiences.

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Narrowcasting refers to targeting media messages at specific segments of the public defined by values, preferences, demographic attributes, or subscription rather than the mass audience targeted by traditional broadcasting. This approach has become more prevalent with the advent of cable television, satellite radio, and internet streaming, where content can be tailored to the interests of smaller, more specific audiences.

Narrowcasting, as Opposed to Broadcasting, Is Was a Term Coined