Magazines survived the assault of television by reinventing themselves and appealing to a narrower, or focused audience in a process called
A) competition.
B) sponsored magazines.
C) demassification.
D) vanity publishing.

Question

Quizplus · Accepted Answer

Demassification refers to the process where magazines target specific, niche audiences rather than a broad, general audience, allowing them to survive despite the rise of television.

Magazines Survived the Assault of Television by Reinventing Themselves and Appealing