Ivy Lee, an early public relations practitioner, encouraged his clients to deal with negative publicity by
A) spin mastery and releasing counteracting positive stories.
B) aggressively denying the problem.
C) stonewalling and refusing to talk with reporters.
D) telling the truth while putting a human face on their organization and its accomplishments.

Question

Quizplus · Accepted Answer

Ivy Lee is known as a pioneer in the public relations field, advocating for transparency and honesty in dealing with the public. He encouraged his clients to address negative publicity by being truthful and presenting their organization in a relatable, human manner, rather than resorting to denial or evasion. This approach helped to build trust with the public and improve the organization's image.

Ivy Lee, an Early Public Relations Practitioner, Encouraged His Clients