A corporation's coordination of advertising and PR efforts is referred to as
A) contingency planning.
B) advertorial.
C) external public relations.
D) integrated marketing communication.

Question

Quizplus · Accepted Answer

Integrated Marketing Communication (IMC) refers to the practice of coordinating and integrating various marketing communication tools, avenues, and sources within a company into a seamless program in order to maximize the impact on consumers and other end users at a minimal cost. This approach involves the coordination of advertising, sales promotion, public relations, digital marketing, and direct marketing to provide a clear, consistent, and compelling message about the organization and its products.

A Corporation's Coordination of Advertising and PR Efforts Is Referred