The Denim Council's campaign relied heavily on the mass media to achieve its strategic goal of making jeans socially acceptable and it was very successful in turning around the image of jeans.

Question

Quizplus · Accepted Answer

The Denim Council did indeed launch a campaign that utilized mass media extensively to transform jeans into a socially acceptable and fashionable item of clothing, successfully changing its image from being seen as workwear or rebellious attire to a staple in everyday fashion.

The Denim Council's Campaign Relied Heavily on the Mass Media