The advantages of the dialogic theory of public relations is that it is highly ethical and very easy to implement.
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Q65: Public relations is a mass medium.
Q66: Most public relations ignores mass media, leaving
Q67: Dialogic theory states its best to use
Q68: The dialogic theory of public relations is
Q69: The dialogic theory of mass communication centers
Q71: The more effectively public relations is practiced,
Q72: Advertising is a management function.
Q73: Success is easier to measure in advertising
Q74: Both PR and advertising sell products or
Q75: PR allows an organization complete control over
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