The three primary tactics built into most long-term public relations campaigns are promotion, image management, and advocacy.
Correct Answer:
Verified
Q90: External relations includes in-house employee newsletters.
Q91: Integrated marketing communication closely coordinates the efforts
Q92: Paul Garrett coined the phrase "enlightened self-interest."
Q93: Enlightened self interest means corporations can ignore
Q94: Paul Garrett, General Motor's public relations chief
Q96: Media relations is a critical part of
Q97: Image management is NOT a service routinely
Q98: BP launched one of the biggest and
Q99: After a devastating product tampering case, Tylenol
Q100: The Tylenol tampering case is a good
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