Match each person on the left with his corresponding accomplishment in the right column.
-Paul Garrett
A) Brought enlightened self-interest to GM
B) Promoted PR as a top management function
C) Used puffery as a promotion tool
D) Made smoking acceptable for women
E) Democratized political fund-raising via the Internet
F) Updated Creel's work to respond to World War II
G) Declared "The public be damned."
H) Headed Committee on Public Information
I) Image changed from demon to caring tycoon by Ivy Lee
J) Early advocate of institutional openness

Question

Match each person on the left with his corresponding accomplishment in the right column.
-Paul Garrett
A) Brought enlightened self-interest to GM 
B) Promoted PR as a top management function
C) Used puffery as a promotion tool
D) Made smoking acceptable for women
E) Democratized political fund-raising via the Internet
F) Updated Creel's work to respond to World War II
G) Declared "The public be damned."
H) Headed Committee on Public Information
I) Image changed from demon to caring tycoon by Ivy Lee
J) Early advocate of institutional openness

Quizplus · Accepted Answer

Paul Garrett brought enlightened self-interest to General Motors (GM), promoting the idea that businesses should serve the broader interests of society to ultimately benefit themselves.

Match Each Person on the Left with His Corresponding Accomplishment