Among the advantages that magazines offer over newspapers are better printing, a longer shelf-life, and
A) higher subscription.
B) a less demassified audience.
C) more flexibility in reservation and printing time.
D) pass-along circulation.
Correct Answer:
Verified
Q22: Which professional determines the most effective media
Q23: Media buyers verify circulation claims of printed
Q24: Studies show that readers of newspapers
A) pay
Q25: What is a disadvantage of newspaper advertising?
A)
Q26: What is a disadvantage of magazines for
Q28: Which of these traits is both an
Q29: Radio stations with narrow formats offer advertisers
A)
Q30: What is a major advantage of television
Q31: Which of the following is NOT an
Q32: Based on 2010 data, the most money
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