What is viral advertising?

Question

Quizplus · Accepted Answer

Viral advertising refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. It often involves short, engaging pieces of content that people are eager to share with others, hence "short action stories on the web that friends pass on to friends."

What Is Viral Advertising