Ad guru Bob Greenberg says the entertainment era that assembled mass audiences for advertisers to reach is coming to an end and advertisers need to adopt new approaches.

Question

Quizplus · Accepted Answer

Bob Greenberg, a notable figure in advertising, has indeed suggested that the traditional era of mass media, which gathered large audiences for advertisers, is diminishing. He advocates for advertisers to adapt to new strategies that cater to more fragmented and digital-first audiences.

Ad Guru Bob Greenberg Says the Entertainment Era That Assembled