The penny press was able to keep the cost for a newspaper at a penny by relying on advertising revenue.

Question

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The penny press revolutionized the newspaper industry in the 1830s by significantly lowering the price of newspapers to one cent, making them accessible to a broader audience. This was made possible by shifting the revenue model from subscription-based to advertising-based, allowing the cost to consumers to remain low while generating income through advertisements.

The Penny Press Was Able to Keep the Cost for a Newspaper