The most common factor used to start selecting media to carry advertisements is CPM.

Name: The most common factor used to start selecting media to carry advertisements is CPM.
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Question

Quizplus · Accepted Answer

CPM, or Cost Per Thousand Impressions, is often the starting point for selecting media for advertisements because it allows advertisers to compare the cost effectiveness of different media options based on the cost to reach a thousand viewers or readers.

The Most Common Factor Used to Start Selecting Media to Carry