Enhancing a product image by linking it to a celebrity or an already established brand name, regardless of the intrinsic connection between the product and the image, is called branding.

Question

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Branding involves creating a unique image and identity for a product or service in the consumer's mind, often by associating it with a celebrity or well-known brand to leverage their positive attributes or fame, even if there's no direct connection to the product's function or quality.

Enhancing a Product Image by Linking It to a Celebrity