The essence of advertising is buying time and space from the media into which the advertiser can place whatever messages he/she wants.

Question

Quizplus · Accepted Answer

Advertising fundamentally involves purchasing time or space from various media platforms (like TV, radio, online, print) to disseminate specific messages crafted by the advertiser to promote products, services, or ideas to the target audience.

The Essence of Advertising Is Buying Time and Space from the Media