Match Each Concept on the Left with the Best Definition

Match each concept on the left with the best definition or explanation in the right column.
-Pass-along circulation

A) Length of time an ad remains available to reader
B) Intensively scheduled barrage of ads for a product
C) Subtle ads in unexpected places
D) Number of copies of a periodical sold
E) Payment by advertiser for people visiting their online ad
F) Linking products to specific types of people, not everyone
G) Tool to determine cost effectiveness
H) All people beyond original recipient who see a periodical
I) Testimonial ad featuring a celebrity
J) Message strategy for the broadest audience possible