Match Each Person on the Left with the Appropriate Accomplishment

Match each person on the left with the appropriate accomplishment in the right column.
-Benjamin Day

A) Coined the term and promoted "unique selling proposition"
B) Championed brand imaging
C) His Pepsi endorsement led other celebrities to endorse products
D) Printed first advertisement
E) Celebrity endorser for erectile dysfunction medications
F) Developed the idea of positioning
G) Founded BzzAgent for word-of-mouth advertising
H) Credited with establishing the first brand name product
I) Founded first ad agency
J) First newspaper publisher to rely on advertising revenues