Despite the sophistication of new, high-tech research methods, the best and most preferred ways of measuring media audiences remain telephone surveys and respondent diaries.

Question

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New, high-tech research methods such as digital analytics, online tracking, and big data analysis have become more preferred and accurate for measuring media audiences due to their ability to capture real-time, detailed user behavior across various platforms.

Despite the Sophistication of New, High-Tech Research Methods, the Best