Match each concept on the left with its description/characteristic on the right.
-Engagement ratings
A) Respondents self select
B) Focuses on lifestyle breakdowns
C) Each person has an equal chance of being chosen for a survey
D) Prototype research
E) Measures audience on a wide range of video platforms
F) Measures radio audiences
G) Measures intensity and time spent with the media
H) Sample's demographics match the whole population's
I) No broadcast ratings are collected
J) Identifies generational demographics
Correct Answer:
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