The Lazarsfeld studies in the 1940s found that most voters
A) value friends and acquaintances' opinions more than editorial endorsements.
B) actively seek out media information in weighing choices of candidates.
C) value media more than friends for advice.
D) check their choices against media recommendations.

Question

Quizplus · Accepted Answer

The Lazarsfeld studies, specifically the "The People's Choice" study conducted during the 1940 presidential election, found that interpersonal channels, such as friends and acquaintances, had more influence on voters' decisions than media sources like editorial endorsements. This highlighted the importance of personal influence and the limited effects of mass media on voting behavior.

The Lazarsfeld Studies in the 1940s Found That Most Voters