Opinion leaders are key in understanding the
A) narcoticizing dysfunction.
B) powerful effects theory.
C) two-step flow model.
D) self-induced passivity.

Question

Quizplus · Accepted Answer

Opinion leaders play a crucial role in the two-step flow model of communication, which posits that information from the media moves in two distinct stages. First, it is received by "opinion leaders" who pay close attention to the media, and then these leaders pass it on to others within their social network, influencing their attitudes and opinions. This model contrasts with the direct effects model, suggesting that media directly influences individuals, highlighting the intermediary role of opinion leaders in the process of communication.

Opinion Leaders Are Key in Understanding the