How does the spiral of silence model function?
A) Overloaded by media messages, audience members increasingly "tune out" until they have surrounded themselves with silence.
B) As messages accumulate, fewer and fewer are heard until a virtual silence develops.
C) The lack of immediate feedback in many media discourages two-way communication.
D) The vocal majority intimidates opposing views into silence and thereby makes the majority view appear to be a universal consensus.

Question

Quizplus · Accepted Answer

The spiral of silence model suggests that individuals who perceive their views as being in the minority or unpopular are more likely to remain silent for fear of social isolation. This process leads to the dominant opinion being more visible and appearing as a consensus, even if it's not, because those with differing views are less likely to express them.

How Does the Spiral of Silence Model Function