Ernest Dichter's interviewing method called motivational research was used to
A) seek subconscious appeal that can be used in advertising.
B) seek subliminal messages that propel audiences to react.
C) create color schemes that trigger positive feelings.
D) design Internet ads.

Question

Quizplus · Accepted Answer

Ernest Dichter's motivational research method focused on uncovering the subconscious appeals that could be leveraged in advertising to influence consumer behavior.

Ernest Dichter's Interviewing Method Called Motivational Research Was Used to