In the two-step flow model, opinion leaders are always in positions of authority.

Name: In the two-step flow model, opinion leaders are always in positions of authority.
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Question

Quizplus · Accepted Answer

In the two-step flow model of communication, opinion leaders are not necessarily in positions of authority; they are individuals who can influence others within their social networks due to their expertise, personality, or other factors, rather than formal authority.

In the Two-Step Flow Model, Opinion Leaders Are Always in Positions