Early theories about the effects of mass media generally said the effects are more or less instantaneous.

Name: Early theories about the effects of mass media generally said the effects are more or less instantaneous.
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Early theories, such as the "hypodermic needle model" or "magic bullet theory," suggested that mass media had a direct, immediate, and powerful effect on the masses, as if information was injected into the passive audience, leading to instant effects.

Early Theories About the Effects of Mass Media Generally Said