Except for major tragic events - e.g., 9/11 or Hurrican Katrina - that trigger sudden changes in public opinion, mass media effects on opinion are gradual and hard to study conclusively.

Question

Quizplus · Accepted Answer

Mass media effects on public opinion are often subtle and cumulative, making them difficult to measure directly except in cases of significant events that cause immediate and observable shifts in public attitudes.

Except for Major Tragic Events - E