Negativism in political campaigns is nothing new, but observers fear that television attack ads have demonstrated just how powerful and effective negativity on television can be.

Question

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Historically, negativism, or the use of negative information and attacks in political campaigns, has been a common strategy. However, with the advent of television and the widespread use of attack ads, the impact of negativity has become more pronounced, demonstrating its effectiveness in influencing public opinion and voter behavior.

Negativism in Political Campaigns Is Nothing New, but Observers Fear