Matching
-Controllable variables through which a firm influences the demand for its products
A) creation of customer value
B) marketing concept
C) personal selling
D) consultative-style selling
E) product positioning
F) transactional selling
G) part of one's personal selling philosophy
H) information
I) a cluster of satisfaction
J) personal selling philosophy
K) value-added selling
L) following the marketing concept
M) marketing mix
N) partnering
O) customer relationship management
Correct Answer:
Verified
Q5: Matching
-Is an important part of the product
Q6: Matching
-Matches the needs of the value-conscious buyer
A)
Q7: Matching
-Assume the role of problem solver or
Q8: Matching
-In the information economy the strategic resource
Q9: Matching
-Today customers seek
A) creation of customer value
B)
Q10: Matching
-A salesperson's commitment to value personal selling
A)
Q11: Matching
-Salesperson making creative improvements to the sales
Q12: Matching
-Making customer satisfaction the focus of the
Q14: Matching
-Developing a strategic, long-term relationship of mutual
Q15: Matching
-Use of sales automation
A) creation of customer
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