Bolton Products, an MNE based in Chicago, is developing a marketing campaign for a new laundry detergent that will be sold in Canada. What is the most relevant question that Bolton's marketers should ask when adapting their campaign for linguistic differences?

Question

Quizplus · Accepted Answer

Adapting a marketing campaign for linguistic differences requires understanding the attitudes and needs of the target audience. In Canada, there is a linguistic divide between French and English speakers, so it is crucial for Bolton's marketers to ask what are the attitudes and needs of both French Canadians and English Canadians when developing their campaign. While geographic differences and class structure could also play a role, they are not as relevant as linguistic differences in this case.

Bolton Products, an MNE Based in Chicago, Is Developing a Marketing