Which type of communication strategy reaches the largest audience but is most time consuming?

Question

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Publishing study findings in a professional journal or consumer-oriented publication enables findings to reach the largest and most dispersed audience. Published findings also have the advantage of permanence. The publication process is, however, more time-consuming than other communication strategies. These reporting options reach a smaller audience, but take less time to develop and present.

Which Type of Communication Strategy Reaches the Largest Audience but Is