A mission statement presents the
A) the individual's loyalty to the company.
B) goals, strategic intent, and business direction of the company.
C) the commitment to the company's customers.
D) rules set forth by the company's board of directors.

Question

Quizplus · Accepted Answer

A mission statement defines the company's business, its objectives, and its approach to reach those objectives, thereby outlining its goals, strategic intent, and direction.

A Mission Statement Presents the