In July, 2014, two firms that were once intense rivals in PCs, Apple Inc. and IBM, announced that they would form a partnership to create easy to use business apps and to sell iPhones and iPads to IBM's corporate customer base. IBM is recognized by its strong relationships with corporate customers whereas Apple traditionally, has devoted less attention to serving the enterprise market. The partnership will bring together Apple and IBM engineers to develop more than 100 apps for a variety of industries. In addition, IBM's employees will provide on-site support and service of Apple products to corporate customers. According to the WSJ (Clark, D. 12/10/14): "Under the partnership, IBM is handling the nitty-gritty programming work associated with developing the mobile apps, while Apple employees provide input in areas that include esthetic design and ease of use."
Is this partnership likely to receive anti-trust scrutiny? Why or why not?
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q13: The goal of altering industry structure is
Q14: Large scale operations in partnerships rarely provide
Q15: Partnerships in general lower flexibility in strategic
Q16: Partnerships in concentrated industries often raise antitrust
Q17: Types of technology partnership (e.g., R&D partnership,
Q18: When a firm's motivation for partnership shifts
Q19: Partnerships tend to be more effective when
Q20: Constraints on a firm's cooperative behavior typically
Q22: Why do partnerships frequently appear in industries
Q23: How can market forces cause volatility in
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents