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In July, 2014, Two Firms That Were Once Intense Rivals

Question 21

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In July, 2014, two firms that were once intense rivals in PCs, Apple Inc. and IBM, announced that they would form a partnership to create easy to use business apps and to sell iPhones and iPads to IBM's corporate customer base. IBM is recognized by its strong relationships with corporate customers whereas Apple traditionally, has devoted less attention to serving the enterprise market. The partnership will bring together Apple and IBM engineers to develop more than 100 apps for a variety of industries. In addition, IBM's employees will provide on-site support and service of Apple products to corporate customers. According to the WSJ (Clark, D. 12/10/14): "Under the partnership, IBM is handling the nitty-gritty programming work associated with developing the mobile apps, while Apple employees provide input in areas that include esthetic design and ease of use."
Is this partnership likely to receive anti-trust scrutiny? Why or why not?

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