To counter experienced buyers, firms should invest in value drivers that raise customer search and transition costs.

Name: To counter experienced buyers, firms should invest in value drivers that raise customer search and transition costs.
Brand: Quizplus
Rating: 4.9 (43 reviews)

Question

Quizplus · Accepted Answer

Investing in value drivers that increase search and transition costs can make it more difficult for experienced buyers to switch to competitors, thereby retaining customers and potentially increasing loyalty.

To Counter Experienced Buyers, Firms Should Invest in Value Drivers