IKEA attempts to capture global efficiencies while remaining responsive to local conditions. IKEA follows a(n) ________.

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IKEA follows a transnational strategy which combines elements of both global and multidomestic strategies. It attempts to capture global efficiencies through standardized products and processes while remaining responsive to local conditions by adapting its products to local tastes and preferences.

IKEA Attempts to Capture Global Efficiencies While Remaining Responsive to Local