Abelman Home Goods, an MNE, faces significant pressure to respond to local conditions but very little pressure to integrate globally. Which strategy would most likely be best for Abelman?

Question

Quizplus · Accepted Answer

Given the significant pressure to respond to local conditions and the minimal pressure for global integration, a multidomestic strategy is most suitable. This strategy involves customizing products and marketing strategies to specific national conditions, allowing the company to meet local demands effectively.

Abelman Home Goods, an MNE, Faces Significant Pressure to Respond