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The Nintendo Company Manufactures Electronic Video Consoles and Game Cartridges

Question 90

Multiple Choice

The Nintendo Company manufactures electronic video consoles and game cartridges. Nintendo provides game design firms with technical specifications for how Nintendo consoles function. The game design firms create the games and then pay Nintendo a fee to manufacture those games. What mode of entry is described in this example?


A) exporting
B) franchising
C) licensing
D) joint venture

Correct Answer:

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