Executives at Bantam Bicycles realize that the firm lacks the necessary internal resources to compete internationally. Which of the following would most likely enable Bantam to compete in the global market?

Question

Quizplus · Accepted Answer

Forming a strategic alliance would enable Bantam Bicycles to leverage the resources and capabilities of another company in order to compete internationally. This would allow Bantam to access new markets, expertise, and technology that would otherwise be unavailable to the firm. Exporting to emerging economies and opening a retail store may also be useful strategies, but they are not as effective as forming a strategic alliance. Investing in a financial portfolio is not a relevant option for competing internationally.

Executives at Bantam Bicycles Realize That the Firm Lacks the Necessary