IMAX, the entertainment firm, recently entered into a joint venture with Wanda Cinema Line, a Chinese theater chain. What was IMAX primarily seeking by forming this arrangement?

Question

Quizplus · Accepted Answer

IMAX entered into a joint venture with Wanda Cinema Line primarily to ease its entry into the Chinese market, leveraging Wanda's established presence and infrastructure in China.

IMAX, the Entertainment Firm, Recently Entered into a Joint Venture