British Airways is a single-business firm with company-wide function operations dedicated to marketing and operations, public affairs, human resources, and other basic functions. How could the organizational design of British Airways best be described?

Question

Quizplus · Accepted Answer

British Airways' organizational design can best be described as a global functional design because it is organized around company-wide functions such as marketing, operations, public affairs, and human resources, rather than around products, geographic regions, or a matrix structure.

British Airways Is a Single-Business Firm with Company-Wide Function Operations