Kodak has three divisions. One division focuses on selling high-quality film to film studios. Another division sells to professional and amateur photographers. Finally, its new business division targets emerging markets. What organizational design does Kodak utilize?

Question

Quizplus · Accepted Answer

Kodak utilizes a global customer design, as it organizes its divisions based on different customer segments: film studios, photographers, and emerging markets.

Kodak Has Three Divisions