Penetration pricing occurs when you set the highest price your target consumers will pay for a product or service given their needs and values and the competitive options.

Name: Penetration pricing occurs when you set the highest price your target consumers will pay for a product or service given their needs and values and the competitive options.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Penetration pricing involves setting a low initial price to attract customers and gain market share, not the highest price.

Penetration Pricing Occurs When You Set the Highest Price Your