Relationship marketing emphasizes the market-push approach.
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Q30: Which of the following is an example
Q31: Which characteristic distinguishes a secondary customer from
Q32: As described in the Chapter 4 case,
Q33: Which of the following explores the relationship
Q34: Which of the following applies to evaluating
Q36: The market-pull approach involves using a customer
Q37: Psychographics involves segmenting the population by lifestyle
Q38: A one-to-one marketing strategy begins with a
Q39: Customer relationship marketing emphasizes long-term and mutually
Q40: According to the textbook, most marketers tell
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