Which of the following best defines a market gap?
A) where you want your business to go
B) an area where needs are not being met
C) a small target market
D) a weakness within the marketing department

Question

Quizplus · Accepted Answer

A market gap is an area where consumer needs are not being met by current products or services, presenting an opportunity for businesses to fulfill those needs.

Which of the Following Best Defines a Market Gap