According to the author, one factor that has splintered the mass market is a shrinking middle class.

Name: According to the author, one factor that has splintered the mass market is a shrinking middle class.
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The author suggests that the shrinking middle class has led to a more fragmented market, as there are fewer consumers with middle-income purchasing power, leading to a division between high-end and low-end markets.

According to the Author, One Factor That Has Splintered the Mass