Why is it most beneficial for a company to license out its product?
A) Valuable market penetration
B) Increase in valuation
C) Increased user testing
D) Infringement protection

Question

Quizplus · Accepted Answer

Licensing allows a company to penetrate new markets by leveraging the licensee's existing distribution channels and market knowledge, thus expanding its reach without the need for significant investment.

Why Is It Most Beneficial for a Company to License