A strength of corporate new ventures is:
A) Inherited brand equity
B) Multiple review levels
C) A scope defined by parent company's technologies
D) Relatively limited autonomy

Name: A strength of corporate new ventures is: A) Inherited brand equity B) Multiple review levels C) A scope defined by parent company's technologies D) Relatively limited autonomy
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Inherited brand equity is a strength because it allows new ventures to leverage the established reputation and customer base of the parent company.

A Strength of Corporate New Ventures Is