What might lead to a customer perceiving low switching costs?
A) An incumbent company cutting costs
B) A new player in the industry providing a high barrier of entry to customers
C) Contentment with your original service provider
D) Frustration with incumbent products

Question

Quizplus · Accepted Answer

Frustration with incumbent products can lead customers to perceive low switching costs as they may feel the benefits of switching outweigh the costs.

What Might Lead to a Customer Perceiving Low Switching Costs