For supply chains to be successful, any marketing effort of the organization must integrate the ideas of having the right product, at the right price, combined with the right promotion, and available in the right place-these are the 4-Ps (product, price, promotion, place) of the marketing mix and successfully implementing them creates various forms of utility (time, place, possession, form). Supply chain activities primarily occur in relationship to which utility?

Question

Quizplus · Accepted Answer

Supply chain activities primarily focus on ensuring that products are available at the right time and place, thus creating time and place utility.

For Supply Chains to Be Successful, Any Marketing Effort of the Organization