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If Your Firm Was Going to Test Market a New

Question 6

Multiple Choice

If your firm was going to test market a new product, which of the following options would minimize your company's risk in case the new product was not successful?


A) Contract warehousing.
B) Cross-docking.
C) Public warehousing.
D) Private warehousing.
E) The risk level in each of the above options would be the same.

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